Here is a sampling of the claim statements from today (I edited them down a bit):
Baratunde Thurston's TED talk, "How to deconstruct racism, one headline at a time," was least effective because it was oversimplified, yet confusing to follow.
The TED talk about stress is the most effective because it presents ideas that change the audience's approach to stress. Her credibility and evidence motivate the audience to use these ideas in their own lives, thereby reducing their own stress.
The TED talk about lie spotting was ineffective because the techniques presented cannot realistically be used without extensive training, and the talk doesn't address this. In addition, if the talk is to be construed as an overview of the field, then it is unclear to the audience how broad lie spotting knowledge will benefit society.
"How to make stress your friend," by Kelly McGonigal, fails to be an effective TED talk because it lacks a personal connection with the audience and is repetitive.
Ronson's use of storytelling created an intriguing talk which greatly helped him convince the audience hat mental disorders exist on a spectrum and everyone exists at some place on this spectrum.
The most effective TED talk was "The urgency of intersectionality," given by Kimberle Crenshaw. Crenshaw is successful in delivering her message primarily because of the way she engages with her audience and appeals to their emotions.
Baratunde's argument, although important, sheds no new light on an overexposed topic.
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